Paulo has mastered the art of balance, juggling a demanding career as an advertising creative director with the world of music, the serenity of nature, and travelling. Paulo's ability to channel the energy from each of these realms into the other is a testament to his versatility and the boundless creativity that defines his life.

As an Advertising Creative Director, he has masterminded campaigns that challenge norms and redefine branding. His vision and knack for turning ideas into visual and emotional experiences have earned him a reputation for crafting unforgettable brand narratives. Paulo has led the creative teams behind campaigns for notable clients and projects, consistently pushing the boundaries of innovation.

Beyond the boardroom and advertising studios, Paulo is a musician. A passionate guitar player and composer behind Pop Dell'Arte, he has penned and performed songs that resonate with audiences. Pop Dell'Arte's alternative sound, which melds a wide range of influences, showcases Paulo's unique creative universe.